Machine won't load disc. Keeps saying loading

To fix the problem of your player not recognizing DVD, there are some ways you can try:

1. Make sure your disc is intact
The most direct way to check whether the disc is functional is to try play it on another DVD player such as Leawo Free Player that you are sure is working fine. If the player plays the disc normally, then you can be sure it's the problem of the earlier player, not the disc.

2. Clean the DVD laser lens
Most of the DVD "No disc" problems are caused by the glitch of DVD laser lens. You can also open the player and clean it manually.

Either a mechanism problem or a problem with the Optical unit inside (optical pickup) being dirty or bad.