Date dial is not moving when adjusting. No problem when you turn the dial in full turn to adjust the date.

Mine is slightly different, but I suspect the date adjustment is the same. Pull the middle knob on the right out VERY gently. You have to stop at the first click. Then turn it to set the date.

Pull the dial out on the left hand side of the watch near the date indicator. If you only pull it out slightly (first click) it will only be able to change the date. If you pull it out further (second click) you will see that the second hand has stopped moving and you can then turn the dial to change the time. Good Luck.

If the day is in a window next to the date, pull the crown out one position to the same position used for the date correction. Often turning one way changes the date, turning the other direction changes the day. If your day is on a small dial on the watch dial then pull the crown out two clicks and go around 24 hours at a time and you will see the day advance.

sometimes during time set, the hands are set to change date at day time.
check it your date turns during 12 noon, if yes move the hands clockwise until you set your time and date on sync.
say you want to set your watch date:10th and time:10:15am
adjust your date at 9th
then move your hands clockwise until the date turns to 10th at the 12 thats the 12 midnight.
then continue moving your hands clockwise until you reach 10:15am

i cant get a manual for this but watches have standard mechanical function so maybe this will do.
the center crown of the watch right side of the picture, loosen the crown. Be careful, some crown have a screw function so if your bulova has this don't force to pull it to prevent damage. if you have loosen the crown, check if can be turn it, if yes pull gently the crown, first pull date adjust,second pull time adjust.
This is the proper way to adjust you day and time.
say you want to adjust your watch to (date)10th (time)10:15am
adjust your date to 9th, then move your watch hands clockwise until the date change at 12oclock this is the evening time (PM) continue moving your watch hands until you reach 10:15am.
if your crown is a screw time remember to turn it close tightly for waterproofing.

mcdevito75 here, The crown should be a 2 position crown, try this, pull out the crown as if to set the hands, rotate the hands, (adjust the time) around the dial until you have the right day, Now! push the crown in, Now! slip your finger nail just under the crown and lift the crown to it"s first notch or position, this should allow you to turn the crown and adjust the date, when at the date push the crown back in and your done.

pull the dial out half way, and turn it forward to adjust the day, and dial it backward to adjust the date.

There isn;t any downloadable manuals for Rolex watches, but operation of Rolex Day-Date is very simple:
1) when you unscrew the crown, it is in winding position,
2) when you pull out the crown to the first click, it is in day and date setting position (depending wich way you turn the crown).
NOTE: to adjust the day or date, previously you have to advance hands forward, passing 12 o'clock (midnight) mark and stop advancing at 4.00 a.m. using the crown in position as described in chapter 3. When done - push the crown fully in, then pull out to the first click and only then adjust the day or date.
3) when you pull the crown further out to the second click, it is in time setting position.
To find the daytime or night time on the watch: pull out crown to the second click and advance watch hands forward till you pass the 12 mark on dial. If the date changes as you pass it - it is the night time (midnight). If the date do not change as you pass it - it is the daytime (noon).
After all settings being done, allways screw the crown back down as it protects the watch from water and moisture.
Never use watch in sauna- it's not designed for that.
Do not forget to rate, please.

pulling the stem to the first click adjusts the date and pulling it farther adjusts the time. pull the stem one click and turn counterclockwise to adjust date. push stem back in after correct date is displayed.

Alhamdulillah, the problem solved (at last) tks to IRONMAN (http://www.fixya.com/support/t579677-instructions_mens_festina_watch_16095#SameProblemContinued)

The steps are like this :
1. Pull the crown full, and turn it clockwise until you find the right day.
2. and then push it one click (dont push it to hard so it back to normal position) and turn the crown counter clockwise to adjust date.
3. Push the small button near the crown to adjust month.

and voila... the problem solved