If the memory card came with the camera, I would suggest checking the little metal sensors on the memory card to be sure they are flat and in good condition.
Also, be sure the memory card is being installed correctly. Some of them go in (what I would call) sideways, and some up-side-down. If the memory card does not go into the slot easily, then try another way.
If you purchased the card separate from the camera, check to be sure it is the correct one. There are so many different options when buying memory cards. Even when they seem to look just alike, some are specific to certain cameras or types of quality and types of media you want to record on them. This determines the memory card formatting, and not all formats go with every camera. (I found that out the hard way.)
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