The problem is your bake ignitor. The following link explains:
http://www.fixya.com/support/r401858-replacing_oven_igniter_gas_range
The bake and broil oven features each have their own separate igniters and operate independently of one another. That explains why the broiler still works. They are, however, fed from the same gas source. So...the logical conclusion would be to replace your bake igniter (the no glowing is usually a dead give-away).
Replacements can be purchased on line at searspartsdirect.com, appliancepartspros.com, pcappliancerepair.com, or repairclinic.com. Prices can vary amongst sites, so shop around for the best price. The sites I provided to you, I found, tend to offer the best service and prices.
If you have questions along the way, or require addtional service, please let me know. I hope you find this information helpful.
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