I have a 2006 SXRD 50" TV. The same thing happened to me as the TV warmed I would get this yellowish tint that started to fill my entire screen. This is due to a bad optic block. Sony actually had a recall on this and was able to get a new one and have it installed. Here is a link explaining what it is. You might still be able to get a new optic block if your model number is affected.
http://www.avsforum.com/avs-vb/showthread.php?t=1086180
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