How can I get this device to read on an xbox 360?

Try formatting the new hard drive.


To format a storage device

1. Start your Xbox 360 console without a disc in the tray.
2. Go to the Settings hub, and choose System.
3. Select Storage.
4. Highlight the storage device that you want to format, and then press the Y button on your controller.

If you already have the Spring 2010 Dash Update for the Xbox 360 console this can be configured( go to Setting up your Xbox 360 with your USB Flash Drive).
The update allows you to configure a flash drive to hold up to 16GB of Xbox 360 games, gamertags, videos, and other information. You can connect two USB storage devices to your console at once.

• If you don't have it yet, you need to download the update:

To install the update through Xbox LIVE
1. On your Xbox 360 console, sign in to Xbox LIVE.
2. Select Yes, updated now when prompted.
3. When you see the new Dashboard, you're done.

Setting up your Xbox 360 with your USB Flash Drive: 1. Plug the USB flash drive to the Xbox 360 console.
2. On your console, go to My Xbox, and then select System Settings.
3. Select Memory.
4. On the Storage Devices screen, select USB Storage Device.
For detailed instructions you can visit: http://kb.sandisk.com/app/answers/detail/a_id/2777

it is due to the kind of lens.your xbox 360 should be a pal game and as a result wouldnt read ntsc games and if it does it would require a storage device of some sort.

If you have the Spring 2010 console update installed on your 360 console, you have to configure the USB device it before it is recognized by your Xbox 360 console. Connect your device, go to My Xbox menu, go to System Settings, then choose Memory. From here, select "USB Storage Device", and choose "Configure Now".
Your device will need at least 1GB free storage, and your console can use 16GB maximum of all attached USB storage devices total. Move the slider to configure the space to use & press the A button to set. Your USB device should be listed as a storage memory unit now!

First some basic steps to troubleshooting

1) Restart your console.
2) Check for loose cables.
3) Pull out all the cables, and get them back in.
4) Take out the hard-drive, and put it back in. Repeat this 4 times.

Try to use several similar Xbox 360-compatible discs in the console to determine whether the disc that you are using is causing the problem. To test whether the problem is caused by a specific disc, use a disc of the same type, such as a game disc, DVD movie, or music CD. If the problem does not occur when you use other discs, that specific disc might be the cause of the problem.

For disc-specific issues, check the disc for any visible signs of damage or dirt. Hold the disc by the edges without touching the top or bottom surfaces with your fingers. Clean the disc by using a soft cloth. Lightly wipe from the center outwards. Do not use solvents or chemicals to clean the disc.

If you suspect that the Xbox 360 device could be causing the problem you can follow these steps

1. If you have access to another Xbox 360 console, try to play the disc on the other console. Or, if the disc is a CD or a DVD, try to play the disc on another device, such as a CD player, a DVD player, or a computer that is equipped to play CDs or DVDs.

2. If you have an Xbox 360 Hard Drive (HDD) or Memory Unit (MU) attached to the console, turn off the console, and remove the HDD and any attached MU. Then, turn on your console, and try the disc again. If this seems to resolve the problem, turn off your console, reattach the HDD and MU, and then delete any saved games for the game that is causing problems.

If this does not resolve the problem but removing the hard disk does, clear the hard disk drive cache

To clear the cache, follow these steps:

1. Move to the System Settings section of the Xbox 360 dashboard.
2. Select Memory.

Highlight a storage device.Do not press the A button, Press the Y button to view the Device Options screen, Select Clear System Cache, and then select Yes to clear the cache.

I presume you do not have a hacked version of Xbox 360 because this problem is prevalent with Xbox 360 dvd drives which are hacked also if the above steps do not resolve your issue, please send your Xbox 360 to Repairs, call up MS support and check for the charges of Repairs in case your Xbox is not covered under warranty.

Let me know of this helped and please do take time to rate my solution

Happy Gaming, Happy Holidays

Regards
KreativeGeek

try another one, it is probably a defective model.

Does this problem only happen with this disk? If it only happens to that one, then the disk may be dirty or broken.  If it happens to all of your disks, your console's "eye" (disk reading device) may need repair. If this is the case, you should contact 1-800-4MY-XBOX.

Usually after having an Xbox 360 for a while, the "eye," or device that reads disks may ware down and break, or may just be dirty. This is the most common reason for the console to be unable to read any disks. I would contact 1-800-4MY-XBOX for support involving repairing the console, or another retailer to find a CD that could possible clean the eye. 

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http://ezinearticles.com/?Xbox-360-3-Red-Lights-Fix---The-Simple-Solution-To-Your-Xbox-360-3-Red-Lights-Fix&id=1201271