Had the watch serviced and now its very hard to wind tried a brand new tag same model and it was 3 times easier to wind what is the problem

I have owned two Tag dive watches. They both have issues with the stem. You have to press it in very hard, then turn it counter clock wise tll it pops out, then you can set the time, which needs to be done (at least on these two) on months with different # days. If the stem won't move, place a few drops of "3 in1" oil, or even olive oil on it, give it a few minutes, dry off the outside, then try again - it always works for me. When pushing it back in, turn it clockwise. The next time you set the time, it'll be ++ easier.

You are actually supposed to be using a special case opener for this type of watch, however, if you want to open it, always remember, righty tighty, lefty loosy!
I am pretty sure those watches are water proof up to 3 ATM, so once you open that watch, just know, if you don't get the back put on tight, it's going to leak.
Good luck, i know you can do it. Oh, and if you have ever had the watch in for service before, there are ALYWAYS **** watchmakers who like to over tighten the watch cases. My husband is a watchmaker, and we have seen this hundreds of times. :)

I have owned two Tag dive watches. They both have issues with the stem. You have to press it in very hard, then turn it counter clock wise tll it pops out, then you can set the time, which needs to be done (at least on these two) on months with different # days. If the stem won't move, place a few drops of "3 in1" oil, or even olive oil on it, give it a few minutes, dry off the outside, then try again - it always works for me. When pushing it back in, turn it clockwise. The next time you set the time, it'll be ++ easier.
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If thats a new watch then there could be an issue in the movement and its possible it could be covered under warranty. Take it back to the store asap!

A wind up watch can be calibrated. Take the watch to a watch maker for this adjustment and standard service. This is certainly not a task you should try to undertake.

Also, if you are calling around for pricing make sure you have the brand right and the model number or case back number available. This will make it easier to get a price quote on service.

Yes it would seem unlikely that the dial would cause this problem. It is more likely to be the seal if the pusher seems hard to depress. Watches should be serviced every two to three years at which time pusher seals are usually replaced. Recommend you take it to a watchmaker for a service to maintain the watch properly.

if it is a real Rolex, take it to aRolex dealer and they service it for free --- you only pay for parts --- if it is brand new the parts are still under warranty also

until it begins to feel just slightly taunt,Do NOT over wind a wind-up wrist watch, if its a self winding you should just have to walk in it to wind it. here is a link to a pdf of your manual which has winding procedures, Good luck Jon click here

There is no reason to panic. Your watch needs overhaul. Find your nearest watch repairer and ask to do the job. He will be able to tell you if there are any mechanical faults.
I do not think there are any and your watch will tick as brand new after overhauling it.
Mechanical watches needs overhaul every 5-7 years.

Hard to tell without knowing what model or caliber number (usually on back). Generally, if you pull the crown (winding knob) out all the way you can set the time. Push it ONE click in, you can set the date. Check with the manufacturers website for a book of instructions you can download.