Could be lots of things, but here are a few easy ideas:
1) Is the disc Blu-Ray? A regular DVD player can't read Blu-Rays.
2) I think all DVD players can read CDs, but if the disc you're putting in is a CD, maybe that's the problem.
3) Maybe the disc is dirty. Wet the disc, wash it with dish soap (or hand soap, then rinse it clean and dry it off. You can use a cloth or a paper towel for washing/drying. When washing and drying, make motions across the disc from the inside hole to the edge; don't swirl around the disc.
4) Maybe the disc is not the same region as the player.
https://en.wikipedia.org/wiki/DVD_region_code
5) You've got a PAL (European) disc and an NTSC (American/Japanese) player.
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