With the lawnmower not running engage the blades, now you can use your hand to check the amount of tension as no parts should be moving so you won't have to take a trip to the er after doing so
Try cycling the safety switches.
1. Turn key to RUN position (1 position CCW from START)
2. Park Brake OFF/ON
3. PTO ON/OFF
4. Steering ARMs IN/OUT
5. Rise from operator seat and drop firmly into seat
6. Attempt start
If still doesn't run then likely the "START" relay. The Ariens have an atypical safety implementation and varies significantly model to model. Please comment below with your model number and I will assist further if need be.