Kenneth Cole Recent Questions, Troubleshooting Help & Support

If the reset procedure still fails on time and date set crown positions together with chronograph buttons, and the minute counter doesn't move even when the stopwatch runs, the following can be tried: The minute counter's motor may be stuck. Swipe a magnet hence and forth in different directions close to the back of the watch until the minute counter moves. The other hands may also move, but they can be reset later. Continue swiping several times to loosen the motor. A sheet should be placed behind the back of the watch to avoid scratches. Once the motor is loose enough, it can be further loosened by using its reset button which will spin it around when depressed.

Gibberish

no chance to remove the box it is held in place by a nut on the spindle shaft from the face of the clock under the hands

identify the battery type, and perhaps replace it.

click on link below for instructions https://static1.squarespace.com/static/58ca120515d5db2d0e0f609e/t/58da90942e69cf4d4d12455e/1490718879677/KennethColeReaction_12-11.pdf

check the battery

Its a fashion brand watch, nothing special, any decent watch repairer should be able to handle it.