Open settings on iPad Bluetooth scan for devices make iPad discoverable press and hold power button on jbl untill red and blue light flash look on iPad see your jbl press and done give that a try or try reverting to instructions if you still can't connect with iPad troubleshoot by trying to connect to Android if it connects to Android then retry with iPad and messing with Bluetooth settings or iPad may need an update check in settings general
You must check the settings of both the TV and soundbar to make certain that the right sound type is selected and also that the optical output is switched on and being received.