Most of the time you can find the serial and or model number on the first link that is attached to the case of the watch on the back. Often there is a serial number on the back of the case itself. If not in any of these locations you may have to open the case and look on the inside of the case. Be careful with opening case, if you're not comfortable opening the case yourself take it to a reputable jeweler.
If there are no serials on the watch it is probably a knockoff or replica.
Hope this helps.
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