It has password protection. Open My Computer on your PC, insert the USB drive, open the password file, enter your password, then select the option to remove password protection from the USB drive. If this does not work, contact Verbatim for a solution, these USB flash drives have lifetime warranties.
SOURCE: How do I turn off the write protect on the verbatim 4gb flash drive?
I solved write protection on my Verbatim store 'n' go 1 GB by this program "HT203 Handy Steno 2.0 Repair Tool" which format FLASH DISK from http://emea.apacer.com/en/support/downloads.asp . I know its different manufacturer but its working.
SOURCE: How do I turn off the write protect on the verbatim 4gb flash drive?
1. Download this tool:
http://dl.dropbox.com/u/4040651/LLFTOOL.EXE
2. Format
(WARNING: After running this low level format tool,
the whole USB flash disk surface will be fully erased.
Therefore, data restoration will be impossible after using this utility!)
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