The crown seems to be stuck out in the set position. It looks like something is behind it stopping it from going in.

If it is this pocket watch, then the crown (the bit you turn to wind the watch) has 3 positions. Position 1 is when the crown is pushed in all the way. Position 3 is when the crown is pulled out as far as it will go. In between position 1 and position 3 is a place where the crown will stop, this is position 2.
To set the day of the week, pull the crown out to position 3 to set the time. When you set the time, the bottom dial with also turn to set the hour on the 24 hour clock, if you turn the crown enough to cycle through a whole day the day of the week dial will also turn. Keep turning the crown until the time is set on the proper day of the week.
To set the date, pull the crown out to position 2, and turn it clockwise until the hand on the date dial points to the correct date.
Hope this helps!

After you unscrew the crown it is already in winding position. If you pull the crown, it will go to the date setting position. Further pull of crown will set it in time setting position. Try to pull the crown till you get it in correct date setting position and change the desired date. Do not use the date setting between 10pm - 2am, as this can damage date mechanism. The best way is to pull out crown to the time setting position and set the time to 6.30(anytime) and then push the crown in to date setting position and change the date to the previous day's date. Then again pull the crown out to the time setting position and advance hands forwards (clock wise) till hands pass 12.00 (midnight) and the date changes automatically to the desired one, then adjust the time, push the crown fully in and screw the crown on.

I was not able find information on your specific model; only 2010 models seem to be listed on the website.

Instruction Manual for Invicta watches:

http://www.invictawatch.com/support_files/instruction_manual/Manual-HiRes.pdf

Go to page 8 of this file to identify the instructions for your watch. For most watches the crown pulls out for setting either to postion 1 or position 2.

Some Invicata watches do have Screw Down Crowns but this would be most likey on a Diver model, to help prevent water infiltration. In order to adjust the date and/or time on such a watch, you must first unscrew the crown before you can gently pull it out to its first or second click stop position. To do this, simply rotate the crown counterclockwise until it springs open. When you have finished setting the watch, the crown must then be pushed in and screwed back in tightly. Not doing so will cancel the water resistance of the watch and will void all warranties from the manufacturer.

The answer to your specific question is the 2nd instruction below...I've also included two other settings:
Here are the 3 main crown positions you need to know once you unscrew it from its locked down position:
1) unscrewed, it can be manually wound, in one direction [clockwise}...20 to 30 half-turns seems to be good to get it through the night.
2) then, pulled out one small stop, the date can be advanced by turning the crown towards you (ie, counterclockwise)
3) pulled out one more stop, the time is adjusted by turning the crown.
I hope this helps!

I answered this for different Fossil watch post, but I believe it will be the same for your watch.
I'll re-post the answer below.
------

To set the alarm on these models of Pulsar watches, do the following:
Looking at the face of the watch, there are two buttons and a crown on the right side. The TOP button is Button "A". - The BOTTOM button is Button "B".
There are 3 positions on the crown: IN (#0), FIRST CLICK (#1) & SECOND CLICK (#2). 
The small dials located at the bottom of the watch face (6 O'clock) are the alarm minute and hour dials.

First, pull the crown out to the second 'click' (position #2) ... This is all the way out. (STOP THERE! Pulling harder will harm your watch! Don't try to pull past position #2!)
Second, set the correct time. (plus one or two minutes... time to complete this.)
Third, with the crown still out to position #2, push button "B" (bottom) until the alarm minute and hour hands are set to the present time (same as the large dials).
Fourth, push the crown all the way in- to position #0.
The current time on the large dial should read the same as the small alarm 'time'. {This is the CURRENT TIME, not the alarm SOUND SET.}
To set the alarm SOUND time, pull the crown out to the first click (position #1).
Push button "B" until the dials of the alarm are at the time you want the alarm to sound... It can only be set within 12 hours! ... It does NOT know "am or pm".
When the desired time is set for the "alarm sound", push the crown all the way in (position #0).
The alarm dials will now indicate the time for your alarm to sound, NOT the current time. (this way, you know that the alarm is engaged.)
To reset the alarm- or disable it, pull the crown out to the first click (position #1) and hold button "B" down until the dials advance and stop at the current time... it will stop at the current time- then release button "B". --- Push the crown back in (position #0) and the alarm will now be disabled.

If the alarm dials are always moving and at the current time, you know that the alarm is disabled.
If the alarm dials are stationary and not moving with the time, you know that the alarm is engaged and set to the time shown.

I hope this helps.

go to Buliva web site and look for the chorograph 561/598
FEATURES
1. Hours, minutes, seconds and date display.
2. 60 minute Chronograph (CHRONO) with minutes and
seconds display.
3. 24 hour hand, permanently synchronized with the normal
12 hour hand.
A. SETTING THE TIME
1. Pull the crown out to position “3” (See diagram). If the crown has
a “screw-down” lock, then unscrew the crown lock first by turning
the crown toward you, then pull it to position “3”. Do not forget to
screw the crown back “IN” after all setting is completed.
2. Turn the crown towards you (hands moves clockwise) until the
date changes at approximately midnight.
3. Continue turning the hour and minute hands to the correct time.
If it is afternoon you must go past 12 o’clock again (noon) to set
the correct time.
4. When the correct time is set,push crown back to position “1”.
B. SETTING THE DATE
1. Pull crown to position “2”(See proceeding diagram).The watch
will continue to run.
2. Turn the crown away from you until the correct date appears.
3. Once the date is set, push the crown back to position “1”.
Note: Do NOT set the date between the hours of 8:00 PM and
3:00 AM.This would not damage the watch,but the date may need
to be reset later.
C. CHRONOGRAPH (CHRONO) ADJUSTMENT
If the chrongraph second hand is not positioned at the proper
starting position (12 o’clock or “zero” position), use the below
procedure.It does not need to be repeated unless the watch
receives an impact sufficient to move the hand out of position, or
the Battery has been changed.
1. Pull crown out to position “3”.
2. Push button “A” to move the Chrono Second hand (long hand) to
the “0” or 12 o’clock position. Each button push will move the
hand one step – BUT holding the button down will advance the
hand rapidly.
3. Push crown back to position “1”.
D. USING THE CHRONOGRAPH (CHRONO)
Note: The maximum chrono reading is 60 minutes, However the
chrono will continue running once 60 minutes has passed. The
resulting one hour periods may be added together mentally to keep
track of longer periods.
For example – If you know that approximately one hour has
passed since you started the chronograph, and the chrono reads
25 minutes, then you know that the chrono has been running 60
minutes plus 25 minutes, which is one hour and 25 minutes.
1. Push Button “A” to start the chronograph. Push button “A” again
to stop the chronograph.
2. Push button “B” to return the two chronograph hands to the
“Zero” or starting point.
3. The Chronograph can be stopped and started again
(Button “A”), repeatedly, to “ADD” times together.
BOOK NO. 561/598 Chrono FS00/01/10
BOOK NO. 561/598 Chrono FS00/01/10
Watch Setting Guide
4/2007

I did find two authorized dealers:
www.kenmarwatches.com
www.princetownwatches.com
Contact both and request users manual fur your specific model. They must be able to help.

Let me start by saying that I own this watch and LOVE it!

To set the time you need to pull the crown all the way out to the furthest position.

To set the date you need to have the crown in the position in between the "winding" position and the "time set" position. Basically, pull the crown out till you hear/feel 1 click to wind, 2 clicks (total) to set the date, and 3 (total) clicks to set the time. I always set the date first to 1 day behind the current date. I then move the crown out to set the time so that I can set the watch to either AM/PM depending on the actual time. For example, I set my Rolex today (the 5th of January at 3pm - just an example). I would first move the crown to the date setting function and move it to January 4. I would then move it out one more position to set the time. I would go around the watch until the date changed to the 5th and then go around from 12 to 12 to change from AM to PM. I would then move it to the 3 and then I'm all set. This is helpful because it will ensure that your date will correctly change when the day changes and not be 12 hours behind.

No problem pulling it the way out its okey,Wind it the crown until calendar move so the hands move properly.When you going back the crown,push the crown hardly going inside while pushing, wind the crown until you reach the end so its locks properly,because has a thread needs to lock so it will not wind freely,that all Working guy, txt me whatever happen.

The crown maybe a screwdown type. Try unscrewing (like jar lid)them pulling out the crown.