Standby light is flashing 10 tims Model KV-HR36

Try unpluging your T.V. for 5hours+, then turn it back on. Worked for It's called a "hard reset" by sony.

Otherwise
Do the following steps

1. Check the Sony remote for a button labeled "Sleep." This allows you to cycle through the sleep settings and determine how long you want the TV to remain on.
2. Step 2 Press the "Sleep" button. You'll see a number come up onscreen: usually 15 or 90. When you press it again the number changes, moving up and down in increments of 15. This is the number of minutes the TV will remain on before it goes to sleep. As you cycle through it, you should see a setting with the words "Sleep Off" appear onscreen. If you leave it there, the sleep setting should cancel, allowing you to turn the set off when you like. If you miss it, just keep pushing the "Sleep" button. It will continue to cycle through the options until "Sleep Off" appears once again.
   
3. Step 3 Access the timer function to shut off the timer by pressing the "Menu" button, then cycling through the onscreen options until you reach the "Applications" setting. Press it, and then cycle through to the "Clock/Timers" option.
   
4. Step 4 Highlight the "Timer 1" setting and press the "+" button. If it's showing a given time, you'll need to deactivate it. Use the up and down arrows and move through the possible options until you come to the "Off" setting. Leave it there; that should shut the timer off.
   
5. Step 5 Repeat the process with the "Timer 2" setting, a little further down the "Clock/Timers" menu. Set it to the "Off" position just as you did with the "Timer 1" setting.
   
6. Step 6 Press the "Menu" button when you are done to exit the menu and return to the screen. You should be able to view the Sony TV as normal with no danger of it turning off.