Here is a link to the instructions telling how to set the time. http://www.watchstation.com/wcsstore/CommonWatchStation/content/shell/brand_guides/ArmaniExchange/instructions/AX_Instruction_ENGLISH.pdf
SOURCE: How to reset time on armani exchange ax1010?
Hold down the "set" button until the "light" ON flashes. This is the top left button. Next hit the mode button ( bottom left button). use the Mode button to cycle through all the options available to set. Use the reset button AND ONLY THE RESET BUTTON to change the selection. That means going from 2099 all the way down to 2012. Note to get PM as the time just cycle to the number you want again to see the A go to a P for PM. Lastly hit the Set button (again top left) to close the setup.
NOTE: If you hit any other buttons out of order during set up you will have to hit mode again until you reach the time setting. Wait a second and start the process again to finish any settings you missed.
Good Luck!
SOURCE: New Armani exchange watch. Set time and date. It doesnt seem to be running. Is there a secret?
The secret is a new battery. People are always shocked when they get a brand new watch and it isn't running. How do you know how long it was sitting on the shelf of the factory or the retailer? A battery is usually good for 1-3 years... May have just expired.
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