My 954i treadmill will not increase the belt speed when the button is pressed . It will start at 1.0 and decrease when the down arrow is pressed until it stops. What do I need to try and Fix?

Please note that these instructions don't apply to all models of treadmills. Many recent models, including all models with touchscreen consoles, do not have the capability for the user to calibrate the speed.
Speed calibration is a process that is used to correct imbalances in the machine's operating speed.
Please note that this procedure involves pushing the machine to its maximum speed very quickly. Do NOT stand on the treadmill while performing this procedure.
First, you need to enter calibration mode on the console. To do this, press and hold the STOP and SPEED INCREASE buttons (this will be either an up arrow or a + (plus) symbol). While holding these buttons, insert the safety key onto the console. This will cause the machine to go into calibration mode. After this has occurred, you may let go of the buttons and the safety key.
Next, press the stop button once. This will enter advance the screen to the next feature of calibration mode. As said previously, do not stand on the treadmill while performing this procedure. Press and hold the speed increase button. Watch the console. You will see a number on the display that will increase as you hold the speed increase button. Continue to hold the speed increase button until the number changes to "85." This will take the treadmill to its maximum speed, which will also be displayed on the console. Please note that the example below only demonstrates the console displaying "85", not the treadmill's operating speed.

Most likely the directional PCA has popped out of its housing. There is a small circuit board underneath the quick start button that works the controls. They are notorious for coming loose. If board is still in the housing then then speed down sector of the board may be bad and it will need to be replaced

1) adjust the speed sensor, test it, clean it, and tight the connector very well. se the diagram
2) RUN The software calibration for troubleshooting, and fix it. go under the hood motor and follow the instruction or read your instr. manual very well how to enter in the s. calibration
God bless you

1) You must RUN the software calibration for diagnose, and troubleshooting, and fix it Inmediately.

God bless you

Must enter the engineer mode. Turn the machine ON. Wait until you see the "Select user" screen.
1 - Press and hold the key to increase the incline and the key to decrease the speed for 3 to 5 seconds.
2 - Use the arrows to increase speed to get to Eng3 program (or the arrows next to the Enter button).
3 - Press "Enter"
4 - Then press the green start button until KM appears on the screen.

Enter the testing mode after switching the treadmill POWER ON by pushing first ‘SELECT’ and then ‘SPEED DOWN’ and hold buttons pressed simultaneously.
LED scanning mode for verifying display functionality Press ‘ENTER’ to scan DATA LINES to verify display functionality Press ‘ENTER’ to scan SACN LINES to verify display functionality Press ‘ENTER’ to scan LED’s to verify display functionality After pressing ‘ENTER’ the TIME window shows “test” and the keypad functionality can be tested (the value displayed changes when a button is being pressed) Press ‘ENTER’ to enter IO mode (TIME display shows lift motor potentiometer value, SPEED reads speed from speed sensor and DISTANCE shows heart rate pulse) Press ‘START’ to test lower board relay (a “click” sound) and then press ‘ELEVATION UP’ for 2 seconds to increase the elevation to 8%. Press ‘ELEVATION DOWN’ to decrease the elevation to minimum percentage 0% Press ‘SPEED UP’ to increase speed value and ‘SPEED DOWN’ toto decrease speed value. Press ‘ENTER’ to repeat above test or ‘SELECT’ and ‘ SPEED DOWN’ buttons simultaneously to return to the normal mode
The lift motor calibration is done manually by following the following steps: 1. Drive the lift motor to 0% from user interface (inclination display must be 0%) 2. Switch off the treadmill and unplug the power cable 3. Remove motor cover 4. Fold up the running deck 5. Loosen two screws (A) attaching the lift motor nut (B) to the incline frame 6. Adjust the lift motor nut (B) so that there is 9 mm (.358 in ) gap between the upper end of the nut and the lift motor frame Tighten the screws (A) and verify correct elevation by measuring Adjusting lift motor to 0% position 2.76in 12% position 9.646 in measurement taken from floor to bottom of motor compartment frame.

Testing Mode 1. Enter the testing mode after switching the treadmill POWER ON by pushing first ‘SELECT’ and then‘SPEED DOWN’ and hold buttons pressed simultaneously 2. LED scanning mode for verifying display functionality 3. Press ‘ENTER’ to scan DATA LINES to verify display functionality 4. Press ‘ENTER’ to scan SACN LINES to verify display functionality 5. Press ‘ENTER’ to scan LED’s to verify display functionality 6. After pressing ‘ENTER’ the TIME window shows “test” and the keypad functionality can be tested (the value displayed changes when a button is being pressed) 7. Press ‘ENTER’ to enter IO mode (TIME display shows lift motor potentiometer value, SPEED reads speed from speed sensor and DISTANCE shows heart rate pulse) Press ‘START’ to test lower board relay (a “click” sound) and then press ‘ELEVATION UP’ for 2 seconds to increase the elevation to 8%. Press ‘ELEVATION DOWN’ to decrease the elevation to minimum percentage 0% Press ‘SPEED UP’ to increase speed value and ‘SPEED DOWN’ to decrease speed value. Press ‘ENTER’ to repeat above test or ‘SELECT’ and ‘ SPEED DOWN’ buttons simultaneously to return to the normal mode

You should have a speed arrow up & down, this increases and decreases the speed in .1 mph. Try this control and see how the unit re-acts if the speed does not adjust in .1 mph increments or it stay the same either way it sounds like an upper board issue. Go to iconfitness.com go to customer service the replacement parts put you M# and will give part# and pricing.
RULE OF THUMB: IF REPAIR IS MORE THAN THE THE PURCHASE PRICE OF UNIT DOE NOT REPAIR