Are those Diamonds really that shiny {brillant}
When you go into ANY jewelry store you see many,many styles and costs of different pieces of jewelry with the stones already set. ask the sales person to show you 2 or more pieces with the same amount of stones, can you see any difference in the flash or color of the stones, next, walk or turn away from the lighted showcase[s] maybe shield from the lites from above too, Now surely you can see the difference. Next ask for a loupe from the sales person hold it up to your eye [1/2 "from eye] bring into focus by moving the piece in or out from the loupe. now you will see the importance of cost comparing from different stores. The lighting plays a major role in displaying of jewelry.
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