Jura x7 keeps asking to rinse

If your machine is not displaying the descale or decalcify option, you can try forcing it into descaling mode. To do this, press and hold the rotary switch until "RINSE" is displayed. Briefly press the rotary switch again until "RINSE" lights up. Turn the rotary switch until "DECALCIFY" is displayed. Product Support - JURA

Hi, I made a video how to fix your Jura step by step, good luck,,,,
http://fixandparts.wix.com/nicknicoloudis#!jura-coffee-machine/c15gy

The milk tubes should be submersed into water with a milk cleaning agent. sounds like you've left the milk tubes drawing from the fridge with milk in it.
Bean to cup cleaning

Jura x7 coffee machines are older models in the coffee machine range. It may simply require a full system clean, using jura cleaning tablets, or more likely a service. Bean to cup machines should really be serviced every year to 18 months depending on usage.

We can put you in touch with a Jura engineer if you need one, contact me here Denby Dale Coffee

Hi, a video how to fix your Jura step by step, good luck... http://fixandparts.wix.com/nicknicoloudis#!jura-coffee-machine/c15gy

You need to be patient and keep pressing the rinse button. I took a few water tanks of rinsing before it clicked over to heating mode. The manual and DVD need to mention this!

I am not sure if you are referring to the standard clean that the E8 requests. If that is the case the instruction are to press the rinse button for 5 seconds, until it asks you to remove the tray, then follow the instruction on the screen (they are normally, rinse, rinse, add tablet (should be Jura one) - add to powder shoot, then the process runs through.
If you are talking about de-scale then you should us the Jura de-scale tablets, but vinegar and biccarb can also do the trick.

The Touchdisplay is defective. You need to send the machine to service to have the display changed.

add a capfull of the cleaning fluid to a litre of water, insert milk tube and request cappuccino clean from the cleaning button...icon of cleaning tablet surrounded by water droplets, second row second button from lefthand side...then follow screen instructions to step your way through the cleaning selections with +and - buttons.
I keep the cleaning fluid held high to allow it to continue running after the cleaning action.
Remember to run clean water through the pipes using the same method above.

Google x7 manual and you can download one of many copies online.

I'm not exactly sure what was going on as I tried again to push the rinse button possibly a little harder this time and now it is working fine.