How to set the time on a tag heuer

send in for repair to a watchsmith

You have to unscrew the crown once it is unscrewed can you pull it out once for the day and twice for your time. Be sure to screw the crown back in when you're finished or else you'll get moisture inside.

Pull out the crown to the alarm setting position. The crown is located on the right side of the face of the watch. Pull the crown out until "AL", the alarm indicator, is shown on the watch. Depending upon the model of your Tag Heuer Aquaracer watch, you will either pull the crown out in the first or second position.

Select the hours and minuets for the alarm. Once your watch is in the alarm setting position, press the bottom right button on your watch. This will enable you to select the hours and minuets that you want to set the alarm for.

Set your alarm. To begin setting your alarm turn the crown clockwise until the desired hour or minutes are displayed on your Tag Heuer Aquaracer watch. If you happen to accidentally pass the alarm time, turn the crown counter-clockwise the get back to the desired alarm time.

Save your alarm. When you are ready to save your alarm, simply push in the crown. Once your alarm sounds, to silence it press any button on your Tag Heuer Aquaracer watch.

To s e t t h e t i m e a n d d a t e
Your TAG Heuer chronograph is fitted
with a screw-in crown and safety seals
which guarantee it to be waterproof
to 200 m (660 ft).
Position 0: Crown is screwed in
(normal position).
Important: The crown must be
screwed in correctly to guarantee
the water-resistance of the watch.
Position 1: Crown unscrewed.
To change the hour (change of time
zone) or date quickly, unscrew the
crown, pull it out to position 2 (quick
corrector) and turn it in either
direction. This mode allows you to
change the hour and the date without
any loss of minutes.
The date changes each time the
hour-hand passes midnight.
To set the time, unscrew the crown,
pull it out to position 3 (setting the
time) and turn it in either direction.
After setting the date or the
time, push the crown back and
screw in to position 0.

Are you aware that the crown is threaded and it needs to be unscrewed and pulled out once to adjust time and twice to adjust date

The crown is lock that's why you cant pull the crown to set.The crown has a thread that lock, you must winding it clockwise to unthread it, so you can set the time..

Regards:
VOTIT

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Yes it is correct as your watch has a counterclockwise crown forward setting direction. This is due to the specificaly layered lever and setting gear construction, so, nothing wrong with your watch.
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Probably your watch has a screwdown crown and prior to attempt any settings you have to unscrew it. Some peoples fingers are stronger then others, so, try that with a pair of plyers. Cover your crown with a soft cloth and then grip with plyers(this will avoid any damage). Thread is right handed and unscrewing is done by turning the crown anticlockwise.
After setting the time don't forget to screw the crown back- it is for water resistance.
If you are unable to unscrew the crown, that means your watch is rusty and you will need watchmakers help.
PS If the watch is rusty, you can brake the crown off while trying to unscrew it. Don't panic yet, as in this case you will need a watchmaker anyway.
Don't forget to rate, please.

Tags have a screw down crown (winder knob) turn the knob counter clock-wise until you feel the crown unscrew (not off) then pull the crown carfully. It will pop once this is for date adjust. Then pull once more and you can now adjust the hands, set accordingly then push crown back in. After you push it back in gently compress the crown and tighten clockwise until it stops. CAUTION!!!!!!! Tags are not waterproof if the crown is not screwed back down. I hope this helps I am actually a car guy (just happen to own a couple)

Hard to tell without knowing what model or caliber number (usually on back). Generally, if you pull the crown (winding knob) out all the way you can set the time. Push it ONE click in, you can set the date. Check with the manufacturers website for a book of instructions you can download.