AVery 9100 I have never been able to print a label with this printer. It constantly flashes the orange status light even with new correctly inserted labels.

Also, what I did was to first back all of the labels out and back into the reel. Turn machine off, then back on. With the peel lever down, as mentioned above, begin to load the labels as shown. The light will blink and it will make a noise as it senses the label. It will begin to draw the label in and you need to make sure you create tension on the labels as they are being pulled in. I accidentally did this by holding pressure against the reel, and sure enough, the thing pulled the first label into place and quit frickin blinking!!! Labels printed fine afterwards!

Had the same problem, position the peel lever to the down postion but don't use the peel feature and relaod the label. This stoped the blinking amber light when loading labels of all sizes. Hope this helps