Before calling service technician, open following link for error codes, Rheem chat, and possible manual:
http://waterheatertimer.org/Troubleshoot-Rheem-Tankless-water-heater.htmlhttp://waterheatertimer.org/pdf/ErrorcodeTroubleshooting.pdfError codes are considered start-point for troubleshooting.
Error 11 is 'no ignition'
Without ignition, the burner will not turn on and heat water.
This problem can be caused by low gas pressure, air in gas line, defective tankless parts such as gas solenoid, loose electrical connections, improper electrical grounding, bad igniter, etc.
Problem can also be caused by combination of problems.
Good news is that error code shows 1 code and not multiple error codes that can indicate larger failure including PC board.
Each tankless instruction manual recommends yearly maintenance where technician will clean burner parts, bleed gas line, check gas pressure, check air and venting, etc.
Yearly service covers the cause for most common error codes.